Lessons on installing CRM systems
When installing an ERP, accounting or even HR system, there's no question whom the users will be. It doesn't take long to identify the access privileges each class of user will need, either. CRM...
View ArticleNobody's too old for tech
Vint Cerf, known as the father of the Internet, says technology has not only changed the way we communicate but it's changing the way we live our lives.
View ArticleFinding the return on marketing investment: PGi’s Melissa Wong
Given her solid background in the software and telecoms space, it shouldn’t surprise anyone to learn PGi’s marketing chief Melissa Wong is a passionate believer in CMOs embracing technology. What will...
View ArticleTransformation: The Co-Op's CMO Greg Smith
Greg Smith is The Co-Op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.
View ArticleSuperdrug provides free Wi-Fi and gathers customer data
The UK-based Superdrug retail chain is rolling out free Wi-Fi with the aim of improving in-store customer satisfaction and communication.
View ArticleNews from around the water cooler
This week's round-up of marketing news around the globe looks at why CMOs are analytically challenged, the rockers of content marketing, mobile tagging and more
View ArticleHow to master creative thinking
Just how did Steve Jobs and Marc Benioff of Salesforce.com fame become the gurus of creative thinking? Were they born with an inherent talent, or can you in fact learn to become a leading marketing...
View ArticleBig data brings CMOs and CIOs closer together: Report
The majority of CMOs and CIOs recognise the importance of building a relationship with each other as big data opens up and challenges their company’s customer knowledge, a new survey claims.
View ArticleEU watchdog: Data collection can't fly under 'user experience' flag
Improving users' experiences is no justification for using consumer information in big data projects, according to Europe's top data protection officials.
View ArticleHow predictive analytics is tackling customer attrition at American Express
How can you know if a customer is thinking about defecting from your products or services? Is it possible to predict this attrition, or even stop it in its tracks?
View ArticleThe keys to smarter data analytics
During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their...
View ArticleFive big ideas to profit from analytics and Big Data
I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but...
View ArticleCanon invests in digital platforms to drive $13m consumer campaign
Canon has embarked on a phased upgrade of its underlying digital platforms to support its largest-ever consumer marketing campaign aimed at changing the way customers engage with the brand.
View ArticleMarketing rapid growth: Evernote’s stroll down memory lane
In the second of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Sinkov, VP of marketing at apps producer Evernote, about understanding the consumer and why customer...
View ArticleGoogle, not Facebook, will lead the affinity brand advertising race,...
Google and not Facebook could lead the way in defining a ‘database of affinity’ that brings new rigour and understanding to brand advertising, a Forrester Research analyst has claimed.
View ArticleA snapshot of Digital Marketing 2013
Multi-channel integration and mobile are top of mind for marketers, but CMOs still need to do a better job of bringing teams together to deal with the modern customer, according to a new report.
View ArticleSurvey: Internet users like targeted ads, free content
Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released by...
View ArticleCMOs facing identity crisis: report
A new vendor-sponsored report claims chief marketing officers at manufacturing companies are in the midst of an identity crisis as they struggle to deliver a satisfying customer experience.
View ArticleWhy Facebook Likes are worth $174 to your brand
When a Facebook user likes your brand page, that click is worth US$174.17 to your brand-a 28 per cent increase since 2010, according to a new report.
View ArticleData collection poses privacy risk: expert
An explosion in the amount of personal data being collected online poses a growing threat to privacy, a marketing expert says.
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